GHAAT was created 15 years ago by businesswoman Alice Gomes, a Rio native who is passionate about Rio, the beach and its inspiring lifestyle.

At 23, he decided to take flight and went to work at the Club Med resort chain, where he stayed for more than 20 years.

A lover of fashion and fabrics, she completed an MBA in Paris and took several extension courses in the fashion field around the world.

Back in Rio, he opened his first clothing store, where he designed and manufactured uniforms in fine fabrics for renowned resorts throughout Brazil.

With her travel routine, whether for leisure or work, Alice always made her own pieces: light, practical, comfortable and super elegant, which fit easily into any suitcase.

It was through her need to dress in her own fashion that the businesswoman launched her first Balneário line.

Practical, light, and elegant, the pieces complement any outfit, blending alternative trends with sophistication and bringing fashion insights to a beachside look.

Thanks to their "easy chic" appeal, the clothes created by Alice ended up gaining free passage beyond the limits of the sand, dominating social wear.

It didn't take long for the pieces to gain a foothold in the closets of trendsetters, and GHAAT opened its first store. The chosen location was the famous and charming Armação dos Búzios peninsula in Rio de Janeiro. In 2020, already established in the market, the brand opened its second physical store. This time, the chosen location was the trendy city of São Paulo, in the upscale Vila Nova Conceição neighborhood.

Throughout her years of traveling, Alice identified a niche in the market that demanded a chic, elegant, and wearable fashion collection.

Incorporating her knowledge, experience and inspired by her lively and cosmopolitan lifestyle, she decided to launch the Resort line, aimed at contemporary and sophisticated women.

Inspired by the beauty of paradise islands around the world, the collections use noble, exclusive, and sustainable materials, such as pure silk and 100% linen, as well as unique colors and prints hand-dyed and hand-painted by artists. Furthermore, Atta straw bags imported from Indonesia are hand-woven using Balinese techniques to create unique pieces of extreme femininity and sensuality, with a touch of contemporary style, balancing comfort, elegance, and sophistication, essential for the modern woman.